Aim for the Cloud

Aim for the Cloud

The time may be right for your business to move to the Cloud. With its many advantages, including cost savings, security, and flexibility, cloud computing also gives businesses a competitive advantage, allowing employees to work anytime,  anywhere. According to an article by Forbes, the trends indicate more and more cloud usage, with an increase from…

Five Essentials for your Website

Five Essentials for your Website

Your website should inform, educate and promote your company’s products and services. Your website should also generate qualified marketing leads for your business. Make sure your digital calling card represents your business well, and has what it takes to tell your story and convert website visitors to prospective customers. Here are five essentials for your…

Cloud Adoption and Software as a Service (SaaS)

Cloud Adoption and Software as a Service (SaaS)

Most businesses today have adopted some form of  Cloud Computing and Software as a Service (SaaS) to run their business. According to a recent article by Forrester Research,“SaaS Improves Business Results Due To Greater Innovation and Agility — And Is Increasingly The Foundation for Business Opportunities.” Rather than investing up front in costly infrastructure, implementation…

Network Security Precaution for Meltdown and Specter Vulnerabilities

The technology industry is working to patch two network security flaws known as Meltdown and Specter Vulnerabilities. These hardware bugs can expose information being processed or stored in memory on your computer. While there are no known exploits, malware or phishing schemes specific to these network security vulnerabilities, this reminds us of the importance of…

Enhancing the Customer Experience with Digital Marketing

Enhancing the Customer Experience with Digital Marketing

Customer Experience is a hot topic for companies wanting to maintain competitive advantage and to operate efficiently. The term “customer experience” refers to all interaction your customer has through their relationship life cycle with your business. First impressions make lasting impressions, but so do all the other points of contact you have with your customer.…

HIPAA COMPLIANCE: Safeguard Your Patients AND Your Practice

HIPAA COMPLIANCE: Safeguard Your Patients AND Your Practice

Prevent Patient Data Breaches And Avoid Costly HIPAA Fines Your practice is at risk of being hit by huge Federal fines unless you follow the stringent rules required to protect your patients’ private health information. The Federal government is cracking down on all medical and health related operations like yours, and issuing million dollar-plus fines…

Gear up Your Technology in the New Year: Is Your Tech in Check?

Gear up Your Technology in the New Year: Is Your Tech in Check?

This time of year we make our lists and check them twice. Is your technology in check for the new year? Here are some checklists to keep and plans to make to get the most from your technology in the new year. Data Backup isn’t enough if you don’t periodically verify your backup to ensure…

Closing the Door on Cyber Crime

Closing the Door on Cyber Crime

Businesses today are under constant attack from Cyber Criminals. Ransomware,  including the WannaCry Virus , is an example of a top threat to avoid. With the risk of lost data, lost productivity and lost reputation, isn’t it time to close the door on Cyber Crime? Here are a few tips to defend your company from…

Is Your Marketing Plan Ready for the Digital Age?

Is Your Marketing Plan Ready for the Digital Age?

One of the big advantages of digital marketing is the ability to scale up quickly and back off programs when needed. Having a solid foundation–including a website, blog, and email newsletter–should be a constant. This is the time of year we reflect on what digital marketing plans worked well and what didn’t. Either way, you…