Customer Experience is a hot topic for companies wanting to maintain competitive advantage and to operate efficiently. The term “customer experience” refers to all interaction your customer has through their relationship life cycle with your business. First impressions make lasting impressions, but so do all the other points of contact you have with your customer. Here are some ways you can use digital marketing and related technologies to enhance the customer experience.
More than 50% of your website visitors will come from Mobile Search engine traffic. Having a mobile and responsive design means your site will be easy to navigate on a smartphone or tablet computer. By optimizing for mobile, your site will also perform more quickly by optimizing, minimizing and/or eliminating unnecessary graphics. Also, consider adding your phone number to your SEO title so your mobile customer experience is only one click away from calling when needed.
Another digital marketing option to enhance your customer experience is to add chat capability to your website. Sometimes customers and prospects are looking for information and don’t have the time to pick up the phone or may not be inclined to type out an email or support request. Using Chat functionality, you can have real-time conversations with your clients. Also consider adding a knowledge base to help your customers find answers to frequently asked questions.
Customer experience technology is a rapidly advancing trend. Social Media, Email Marketing, Customer Relationship Management (CRM), Help Desk and Hosted Call Center technologies make it affordable for most businesses to improve their customer experience using digital marketing. Your business may also benefit from some form of E-commerce to sell products and services or perhaps to streamline billing or other self-service customer experience applications.
You don’t have to go it alone in the quest to improve your customers’ experience–thereby improving their loyalty, satisfaction and retention–while improving your own margins.Contact ClikCloud today at 1.866.474.8515 to find out how you can enhance the customer experience with digital marketing.